It is with great satisfaction that we announce the start of a business partnership between our communication agency and the Danish multinational ‘ag analytics’, a software house offering solutions for after sales and sales management. This is the beginning of a collaboration between players specialised in the automotive sector with the aim of supporting services in the follow-up.

The collaboration, which was finalised in March, came about as a result of mutual interest.

With its management software Autoflows, ag analytics, after having presided over the territories of Finland, Norway, Denmark, Sweden, Germany and Spain, is going to open up new business opportunities in Italy.

With the adoption of Autoflows by the client dealership, Studio Castelli is completing the process of ‘circular loyalty’ of the automotive customer. In fact, the management system allows dealerships and workshops to contact all service customers with a totally automated process, notifying them of the imminent expiry of scheduled maintenance.

IMPORTANCE OF FOLLOW UP 

Autoflows complements the activities of our telephone contact centre, being complementary to our recall actions.

The customer at the dealership receives alerts from Autoflows reminding him of the due date of e.g. the coupon.
He will then contact his service partner to make an appointment. The customer, on the other hand, who does not respond to the Autoflows alerts is contacted by telephone by our team of operators, who will make the appointment during the call. In this way, there is no longer any dispersion of contacts and appointments, to the benefit of the service, which recovers customers effectively and without commitment from its own staff.

RESULTS

The percentages of APPOINTMENTS MADE at the service centre are very high:
there are between 20 and 25% of appointments made after receiving the automatic alert sent by Autoflows, and between 60 and 70% of customers subsequently contacted by phone by our contact centre.