China is one of the most dynamic and growing markets in the world, with many opportunities for entrepreneurs wishing to enter this market. However, it is a complex environment and requires good preparation.
Business opportunities in China can be found in various sectors: e-commerce, technology, innovation, food and beverage, health and wellness, sustainability, energy, tourism, hospitality, education, automotive, mobility, franchising, real estate.
Year of the Snake
The Snake in Chinese culture is considered a symbol of cunning, resilience and intelligence. It carries with it the invitation to think carefully about choices.
We thought very carefully before deciding to start this partnership: working for Chinese companies is not a step to be taken alone, lightly, without the support of experienced professionals.
Zhengzhou Manzhiqui Export
This is why we decided to rely on qualified and experienced partners such as Massimiliano Mancini, founder together with Yan Liu of Zhengzhou Manzhiqui Export, a consulting firm with offices in Rome, Italy and Zhengzhou, China.
Massimiliano Mancini
Massimiliano Mancini has been a consultant for the Chinese market for 20 years, but his professional background dates back to the early 1990s.
In 1990, he began his career as a zone manager at Toyota, awarded as the youngest ZM in history, with responsibility in central and southern Italy for the development of the sales network.
In 1993 he worked for Lexus for the development of the Italian network.
Also in 1993, he managed the development of the Italian sales network for Daewoo Motors Italia, of which he later became sales manager. He was rewarded for selling 25,000 cars in a single year.
In 2004 he worked at D.O.G.E International to develop and implement the automotive China project. He works as a Chinese market analyst visiting and selecting factories in the automotive sector, selecting Great Wall Motor as the most suitable Chinese brand for the European market.


Since 2005 he has been Sales Director Italy in Eurasia, the exclusive Great Wall Motor importer, with responsibility for homologations, marketing launch, network development, price positioning and sales strategies for the 118 dealers he has selected.
Since 2009, we have been following and developing various projects to and from China in the automotive sector: Ifas and Agricar for the following automotive brands: Haima – Jac – Chery – ZX – Foton – YTO – Zhong Tong Bus – GAC Motor – ChangAn.
It also works for other sectors: nautical, food, clothing, with the following companies: Cofco – Fiorucci, Kappa- Le-Ning, Comax, Katerina Made, until December 2013.
In 2014, it created and implemented the Adria Camper project as a commercial project for the distribution of motorhomes and caravans in China with the involvement of the Brilliance and Jinbei car network. Subsequently, as a production joint venture with a factory set up on the outskirts of Dalian.
Massimiliano Mancini together with Yan Liu then founded Zhengzhou Manzhiqui Exportp, working as a consultant for Italian companies wanting to bring their business to China and for Chinese companies wishing to expand their market in Europe.
Why China?
Deciding to develop our business in China is a choice that will open doors to unique opportunities, thanks to the vast market, continuous economic growth and incredible innovation that characterises the country.
This will also be possible thanks to the support of IntAgencies, the international network of which our agency is part.
Who knows if my father, Domenico, would ever have imagined seeing a picture of him on a brochure of his agency with captions in Chinese ideograms…
