Dealership follow up: recall action to promote the purchase of a new car with the ecobonus
Dealership follow-up can make all the difference in building customer loyalty and increasing the overall profitability of dealerships, especially in such a competitive industry where success is not limited to sales alone.
The importance of follow-up
This contact is not a simple commercial operation but a strategic opportunity to maintain contact with existing customers.
Thanks to the follow-up, dealerships can assess buyer satisfaction, identify possible areas for improvement or push car sales by communicating dedicated promotions or incentives.
Follow-up can create a lasting bond with customers, encouraging loyalty and positive word-of-mouth.
Promoting the purchase of cars using the ecobonus thanks to the follow-up
What better way to publicise exclusive offers or state incentives? Targeted recall actions can stimulate customer interest.
The time of year when ecobonuses are released is a crucial opportunity to maximise sales opportunities and promote low-emission vehicles, and the follow-up becomes an opportunity to provide detailed information on the advantageous tax implications.
Is outsourcing dealer follow-up processes the winning solution?
Follow-up processes are difficult to manage because the contact list is long and requires precise and meticulous organisation such as tracking through key metrics like response rate and conversion.
Outsourcing to a BDC allows the delegation of all responsibilities to an agency that will follow all aspects of management.
The concrete advantages of outsourcing
Specialisation and expertise
Having an external partner specialising in follow-up processes means benefiting from the skills and experience of dedicated professionals.
Flexibility and scalability
time Follow-up needs may vary according to seasonality or specific campaigns. Outsourcing makes it easy to adapt resources and strategies flexibly, without having to hire or fire costly internal staff.
Saving time and resources
Thanks to an external BDC, the dealer’s staff will focus on the core activities specific to their job.
Would you like support in managing follow-up activities for your dealership?
Studio Castelli BDC is the solution: timeliness, organisation and empathy are the key to our success.
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