Entering a new market is always a challenge — even more so in a sector like dental and aesthetic care, where trust, visibility, and communication are crucial. This is the story of how a clinic, previously unknown in Italy, achieved outstanding results in just 90 days through a strategic marketing approach.
The Starting Point: Zero Visibility in Italy
Before our collaboration, the clinic had no online presence in Italy. No Italian website, no social channels, no reputation. The only patients it managed to acquire came through word of mouth or a foreign-language website, resulting in an average of just 25 leads per month.
There was strong potential, but no structured method to reach Italian patients — and no clear way to build trust or manage contacts efficiently.
The Mission: 3 Clear Goals in 3 Months
Together with the clinic, we set three ambitious but measurable objectives:
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Increase visibility in the Italian market
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Generate at least 100 qualified leads per month
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Create an Italian patient support system to manage inquiries and appointments, with the ultimate goal of bringing patients to the clinic.
The Strategy: Multi-Channel Marketing Meets Localized Support
To meet these goals, we implemented a full-funnel strategy tailored to the Italian market:
- Italian website optimized for SEO and conversions
- Social media channels (Facebook & Instagram) fully managed in Italian
- Meta Ads and Google Ads campaigns targeting the right audience at the right time
- Dedicated Italian phone numbers (landline and mobile)
- An Italian-speaking call center to follow up with every contact
But content was the real game-changer.
What Worked Best: Real Stories, Real Trust
Among all the assets, the most effective content was a series of video testimonials from Italian patients who had already been treated at the clinic. Their stories, emotions, and satisfaction created an authentic and persuasive message that resonated with prospective clients.
In a sector where credibility and social proof matter more than anything else, these videos became a turning point.
The Results: 387 Qualified Leads and an Efficient CPL
After just 3 months of activity, the clinic recorded:
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387 qualified leads (form submissions or phone calls)
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Cost per lead: €17.80, well below the industry average of €25–35
This was not just a numbers game. It was a complete repositioning in the Italian market — from being invisible to becoming a clinic with a structured, localized lead generation and patient acquisition system.
Are you looking to grow your clinic’s presence in Italy? Let’s talk.
This case study proves that even a completely unknown clinic can enter a competitive market like Italy and thrive — if supported by the right strategy, content, and communication infrastructure.
Do you also want to increase the number of patients in your clinic?
If you want to understand how to adapt this strategy to your clinic, contact us for a personalized quote based on your numbers.
We’re ready to build a measurable and concrete growth plan together.
